by Wellvest | Jun 22, 2023 | Blog, News
June 23, 2023 “CELEBRITY ENDORSEMENTS DON’T JUST PUT A FACE ON A BRAND, THEY PROVIDE A VOICE THAT MILLIONS OF PEOPLE TRUST AND BELIEVE IN. THAT’S WHY IT’S CRUCIAL FOR BUSINESSES TO FIND THE RIGHT MATCH AND LEVERAGE THAT POWER...
by Wellvest | Jun 9, 2023 | Blog, News
May 25, 2023 “BROUGHT TO YOU BY THOSE WHO DRINK IT” – CASAMIGOS TEQUILA, GEORGE CLOONEY CO-FOUNDER LEVERAGING CULTURAL CAPITAL A NEW PARADIGM FOR HEALTH AND WELLNESS In today’s dynamic and rapidly evolving consumer market, the concept of “cultural...
by Wellvest | May 25, 2023 | Blog, News
May 25, 2023 A Three-Part Series Using high-profile and famous people to add validity to a brand and increase sales has been around since Royal families allowed their suppliers to add “Royal warrants” to their products centuries ago. In the 1880’s actor and socialite...
by Wellvest | Nov 30, 2022 | Blog
November 30 , 2022 VMS AS A PROXY Back in October Wellvest wrote: “Historically during these periods[of high inflation and a protracted economicslowdown]consumers have moved down market to more affordable offerings, including more value-oriented brands and private...
by Wellvest | Oct 4, 2022 | Blog
October 4 , 2022 HOW THE ECONOMY IMPACTS HEALTH AND WELLNESS PERSPECTIVES ON INFLATION AND RECESSION ECONOMY IN TRANSITION There is an old quip in New England that if you don’t like the weather just wait afew minutes, it will change. Seems like this is a good...
by Wellvest | Aug 3, 2021 | Blog
August 3 , 2021 AN EMBARRASSMENT OF RICHES At the start of the natural foods movement in the 1970’s the options for health-conscious consumers was very limited. The products that were available in the “natural” category in many cases did not taste all that great when...
