by Wellvest | Jun 19, 2024 | Blog, News
December 6, 2023 “LEARN THE FUNDAMENTALS OF THE GAME AND STICK TO THEM. BAND-AID REMEDIES NEVER LAST.”– JACK NICKLAUS NO REST FOR THE WEARY The health and wellness industry has faced considerable challenges over the last many years. At an industry level,...
by Wellvest | Dec 7, 2023 | Blog, News
December 6, 2023 “IT IS A JOKE IN BRITAIN TO SAY THAT THE WAR OFFICE IS ALWAYS PREPARING FOR THE LAST WAR.” – WINSTON CHURCHILL HUMAN BIASES Humans have inherent hard-wired biases that significantly influence our behavior. In business this is manifested in...
by Wellvest | Jun 22, 2023 | Blog, News
June 23, 2023 “CELEBRITY ENDORSEMENTS DON’T JUST PUT A FACE ON A BRAND, THEY PROVIDE A VOICE THAT MILLIONS OF PEOPLE TRUST AND BELIEVE IN. THAT’S WHY IT’S CRUCIAL FOR BUSINESSES TO FIND THE RIGHT MATCH AND LEVERAGE THAT POWER...
by Wellvest | Jun 9, 2023 | Blog, News
May 25, 2023 “BROUGHT TO YOU BY THOSE WHO DRINK IT” – CASAMIGOS TEQUILA, GEORGE CLOONEY CO-FOUNDER LEVERAGING CULTURAL CAPITAL A NEW PARADIGM FOR HEALTH AND WELLNESS In today’s dynamic and rapidly evolving consumer market, the concept of “cultural...
by Wellvest | May 25, 2023 | Blog, News
May 25, 2023 A Three-Part Series Using high-profile and famous people to add validity to a brand and increase sales has been around since Royal families allowed their suppliers to add “Royal warrants” to their products centuries ago. In the 1880’s actor and socialite...
by Wellvest | Nov 30, 2022 | Blog
November 30 , 2022 VMS AS A PROXY Back in October Wellvest wrote: “Historically during these periods[of high inflation and a protracted economicslowdown]consumers have moved down market to more affordable offerings, including more value-oriented brands and private...
