Healthy Living Industry
Today the healthy living industry is a $1 trillion mainstream industry bolstered by the increasing adoption of the idea that healthy living leads to a higher quality of life and lower healthcare costs. This backdrop presents tremendous opportunity for entrepreneurs, investors and established players.
WELLVEST DIVIDES THE HEALTHY LIVING INDUSTRY INTO FOUR PRIMARY GROWTH SEGMENTS
Natural and Organic Products –food, beverage, pet care, personal care and home care
Nutritional Products –vitamins, minerals, supplements, and ingredients
Functional Foods and Beverages –sports nutrition, nutrition bars, energy drinks, weight management products and services, and ingredients
Wellness Information and Technology –fitness monitoring and social media-enabled wellness devices and services as well as health and wellness information.
WELLVEST BELIEVES THAT THE FOLLOWING MACRO TRENDS WILL CONTINUE TO DRIVE GROWTH
Public Health Concerns – compelling social issues such as obesity, nutrition, disease prevention and sustainability which are driving demand and high growth rates
Demographic Changes – aging consumers who are prepared to spend money on preventative health initiatives, nutrition and food quality and younger consumers who have been taught from an early age the benefits of healthy living
Growing Consumer Awareness of Health and Nutrition – high receptivity to innovation, resulting in a high level of investment in new technologies, ingredients and products
Innovation Enablement - Significant entrepreneurial spirit coupled with the digital revolution is delivering ground breaking food, nutrition and health/wellness products and services